Heralbony
Heralbony is a packaging series created for an art-life brand that applies artworks by artists with disabilities to fashion and interior design. A single blue paper, chosen from more than 9,000 paper types, is used for all packaging and branding tools that customers touch. Blue is the symbolic color of World Autism Day. The selected paper is thick and has a craft-like texture. Only foil stamping is applied, in one position and one size, which removes the color proofing stage and keeps costs low. The range includes product boxes, gift boxes and shopping bags.
Heralbony Packaging by Atsushi Morita was highlighted as a grand representation of communication design by the A' Design Award. Heralbony Packaging was awarded the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
