Yunnan Baiyao
Yunnan Baiyao is a packaging design for a children's toothpaste range. The brand character is a baby cloud, inspired by the brand name, in which yun means cloud. The character appears with different facial expressions to suggest different ages. The illustrations are drawn in a children's painting style to attract the attention of mothers on the shelf. The boxes suit both horizontal and vertical shelf placement, and the strawberry boxes combine into a larger strawberry image. The packaging is made of PLA, which degrades in two to ten months.
Yunnan Baiyao Children Toothpaste by TIGER PAN was highlighted as a grand representation of communication design by the A' Design Awards. Yunnan Baiyao Children Toothpaste won the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
