Eastern Seawall

Eastern Seawall is a signage system designed for a coastal promenade in Dapeng Peninsula, Shenzhen, China. Six separate sections along a 32 kilometre shoreline are linked by one unified visual language. Signboards, site maps and ecology introductions are placed along roads and entrances. Arrows shaped by tidal flow give clear guidance. The boards are made of anti-corrosion merbau hardwood with a steel cross bracing skeleton. Modular structures allow flexible assembly on seawalls, steps, slopes and reefs, and reduce wind loads in a salty and humid climate.

Eastern Seawall Signage System and Environmental Graphic by Updesign was highlighted as a grand illustration of communication design by the A' Design Award & Competition. Eastern Seawall Signage System and Environmental Graphic won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize that celebrates exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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