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Vicutu Concept Flagship Store

Vicutu Concept

Vicutu Concept is a flagship store for a fashion brand, built in the Daxing District of Beijing. The store has two floors and a total area of 1680 square metres. The facade uses a large-scale three-dimensional aluminium woven system, produced by bending and flexing aluminium sheets into doubly curved shapes. The woven form refers to the weaving of fabric and the tailoring of garments. Inside, textured cement walls, display counters and hidden light sources create a continuous sculptural space. A diagrid pattern is repeated on floors, walls and pedestals.

Vicutu Concept Flagship Store by Mo Zheng was featured as a grand representation of architectural design by the A' Design Awards. Vicutu Concept Flagship Store earned the Silver A' Design Award in Architecture, Building and Structure Design in 2023. The A' Architecture, Building and Structure Design Award is an international, juried, academic and meritocratic design competition that recognizes excellent design of skyscrapers, museums, residential buildings, commercial complexes, educational institutions, religious structures, infrastructure designs, landscaping projects and more.

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