Lay's x Stranger Things
Lay's x Stranger Things is a limited edition food packaging design created for a potato chip product. The pack uses a black background with red concentric circles radiating from the Lay's logo, in place of the usual bright yellow. A creature from the series is shown with open jaws, and claws appear to hold the pack. The Stranger Things logo is placed upside down at the bottom, following the theme of the show. A flaming chili pepper and a chip indicate the Flamin' Hot flavor. The pack was sold in selected stores in Thailand.
Lay's x Stranger Things Food Packaging by PepsiCo Design and Innovation has been featured as a creative example of communication design by the A' Design Awards. Lay's x Stranger Things Food Packaging received the Bronze A' Design Award in Limited Edition and Custom Design in 2023. The A' Limited Edition and Custom Design Award is an international, juried, academic and meritocratic design recognition program that rewards superior design of limited edition products, bespoke watches, custom furniture, bespoke jewelry, personalized fashion collections, modified automobiles, made to order products and more.
