Shochu X
Designed for a rebranding of Shochu X, a company that creates new value from a modern perspective for shochu, a traditional spirit produced in the Kyushu region, Japan. Focused on the fact that this brand does not only offer the value of alcoholic beverages but also values the relationship with culture and lifestyles. Used a Western spirits like bottle shape and label, but added a graphic design with a Japanese style pattern and minimalist aesthetics to express the cultural fusion between the West and the East and global citizens' happiness of being socially connected through this shochu.
Shochu X Bottle Label by Kota Sagae was highlighted as a grand example of communication design by the A' Design Award. Shochu X Bottle Label earned the Golden A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
