Magazine of Design

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Sonder Moments Naked Eye 3D Art

Sonder Moments

Sonder Moments is a naked-eye 3D public artwork displayed on a digital billboard in the central area of Chengdu, China. The artwork shows a colossal figure created with computer graphics and naked-eye 3D technology. Elements of flowers, marbles and glass are combined with particle effects on meteorites. The piece is presented on an LED screen with 8K resolution and a surface of 888 square meters. The large scale creates a strong visual impact. The colossal figure represents self-consciousness and the strength of individuals.

Sonder Moments Naked Eye 3D Art by Cheng Zeng was featured as an outstanding representation of communication design by the A' Design Awards. Sonder Moments Naked Eye 3D Art won the Iron A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design in 2023. The A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award is a highly prestigious international design accolade which celebrates outstanding design of animations, simulations, game designs, virtual reality models, architectural renderings, infographics, digital illustrations, 3D character models and more.

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