Longyu
Longyu is a packaging design for sauce wine. The design draws on traditional Chinese dragon culture and on the twenty-four solar terms. The bottle carries a dragon totem in relief, formed in a single mould, and a chiselled texture that refers to the time needed to brew good wine. The cap is made of glass crystal with a metal relief texture. The box is made of biodegradable paper and measures 190 by 125 by 310 millimetres. The split box structure avoids destructive one-time opening, so the package can be kept and reused as a table display.
Longyu Sauce Wine Packaging by Wang Lina was featured as an exceptional representation of communication design by the A' Design Award. Longyu Sauce Wine Packaging won the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design prize that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
