Shadlee
Shadlee is a packaging design for a range of non-alcoholic mocktail drinks. The drinks are made for people who prefer not to drink alcohol at parties. Five flavours are presented, and each bottle carries the illustration of a different animal. The animal faces were simplified into flat geometric shapes and drawn by hand in a modern style. High contrast colours are applied to make the labels visible on the shelf. Visual unity links all five labels, while the colourful illustrations create a cheerful atmosphere.
Shadlee Mocktail Drinks by Mohammadreza Eslamparast has been highlighted as a grand illustration of communication design by the A' Design Award & Competition. Shadlee Mocktail Drinks received the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
