Jelly Fresh
Jelly Fresh is a packaging concept for a line of powder seasonings made for the preparation of fish. The design is inspired by the figure of the newspaper boy and recalls the old habit of wrapping fresh fish in paper. A photograph of the newspaper boy is combined with typography, layout and graphic elements to create a link with the consumer. The range includes three flavors and two package formats, so the seasonings are easy to use in the kitchen. A modern and clean layout with a distinct color palette helps the cans stand out on the shelf.
Jelly Fresh Seasoning Brand by RODRIGO CHIAPARINI was recognized as an exceptional illustration of communication design by the A' Design Award. Jelly Fresh Seasoning Brand won the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design prize that rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
