Japanese Sake
This is a special sake design created to commemorate the 180th anniversary of Hasegawa Sake Brewery. 180 years of traditional taste and skills have been passed down through the generations, and the tree ring was used as the main visual to express history and the future. The colors of the entire outer box were inspired by ink painting to express tradition and luxury. The commemorative logo is printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Japanese Sake Packaging Design by Shinji Yaoita was highlighted as an outstanding illustration of communication design by the A' Design Award & Competition. Japanese Sake Packaging Design was awarded the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design competition that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
