Kahisu
Kahisu is the Japanese vinegar drink with an ethical message, which is first in Japan. That is made from bitter orange peels, which previously were discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice. To express two new flavors blending the vinegary, the sweetness of fruit, and the bitterness of bitter orange peels, and the special moment of drinking them, a champagne-type bottle used, overlapped the worldview of two great artists, Gauguin (Blend G) and Monet (Blend M). The gift box uses minimal cardboard material to hold two bottles beautifully.
Kahisu Japanese Vinegar Drink Packaging by Shinji Arashigawa was featured as an innovative illustration of communication design by the A' Design Awards. Kahisu Japanese Vinegar Drink Packaging earned the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design competition that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
