Inspiration Season
Inspiration Season is the main visual design for a design forum held at an urban creative park in Hangzhou. The park was converted from a former chemical fibre factory, and blue wool yarn was chosen to link the past and the present of the buildings. The static poster measures 841 by 594 millimetres, while the motion poster lasts ten seconds in a vertical format. Real hanging wool was filmed in 4K with a camera and slide rails, then edited, colour graded and composed. The shaking of the yarn expresses the moment of inspiration.
Inspiration Season Main Vision by Chunyang Wang was selected as an innovative example of communication design by the A' Design Awards. Inspiration Season Main Vision won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade that rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
