Precious Pastries

Precious Pastries is a packaging design for Bazhen Cake, a traditional Chinese pastry that contains eight precious ingredients. The outer box and the paper handle combine to form the shape of a crane, a bird that represents health and longevity in Chinese Taoist culture. The construction is environmentally friendly and saves cost. When the box is opened, the top forms a complete image, and the different sides of four boxes join into one larger picture. The design connects the culture of a century-old brand with oriental aesthetics.

Precious Pastries Packaging for a Healthcare Brand by HUI QIONG YANG was featured as an innovative representation of communication design by the A' Design Awards. Precious Pastries Packaging for a Healthcare Brand won the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade that celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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