Xinjihao Bingdao
Xinjihao Bingdao is a packaging design for a Pu'er tea grown in the primitive forests of Yunnan Province in southwest China. The theme of the design is the harmony between forest residents and nature, where people, animals and plants coexist. The red box refers to the acidic red soil in which the tea grows. Chinese calligraphy characters are used to express the strong taste of the tea. The packaging is intended to convey the natural flavor of the tropical rain forest and to give the tea a clear oriental character.
Xinjihao Bingdao Tea Packaging by Tang Shengxing has been identified as an innovative example of communication design by the A' Design Awards. Xinjihao Bingdao Tea Packaging received the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a highly prestigious international design prize which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
