Kanpai
Kanpai is a packaging design for a citrus liqueur produced in Taichung City, Taiwan. Taichung City is the largest citrus growing area in Taiwan, yet local citrus liqueur was rare, so a new processing method was developed for the drink. The name Kanpai means bottoms up in Chinese and refers to a celebration. Geometric images of tankan and ponkan citrus fruits form the main icons of the packaging. The texture of citrus skin is shown through partial glazing and punching. The package measures 80 by 80 by 240 millimetres.
Kanpai Citrus Liqueur by Hui Tu was recognized as a grand illustration of communication design by the A' Design Award. Kanpai Citrus Liqueur earned the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a highly prestigious international design recognition program which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
