Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
The Wine Bag Packaging

The Wine Bag

Made exclusively for Lidl, as a Christmas Limited Edition, AS created the packaging for 1.5lt wine-in-box semi-dry wine, for the client The Wine Barrel. The container was designed to resemble a handbag, with the addition of golden elements to evoke a festive mood and give a sense of luxury. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.

The Wine Bag Packaging by Antonia Skaraki has been featured as an outstanding example of communication design by the A' Design Award. The Wine Bag Packaging earned the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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