Ings
Ings is a packaging design created for a range of skincare products. The design uses a bullet shape as a metaphor for reaching the deeper layers of the skin. Architectural techniques create a multidimensional presentation that expresses the professional technology of the brand. The original logo was simplified so that key brand elements stay clear across many product types. Plastic-free zippered courier boxes replace adhesive glue, FSC-certified honeycomb paper provides shock absorption, and soy ink supports degradation.
Ings Skincare Brand by Ings Yingshu Group has been identified as an innovative illustration of communication design by the A' Design Awards. Ings Skincare Brand was awarded the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design award which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
