Azur Millesime
Azur Millesime is a packaging design for a sparkling wine produced in the Limari Valley in Chile. The design interprets a woman dancing with the universe, holding the moon and the sun. The glass bottle rotates in one direction, while two lateral lines that represent the arms of the dancer rotate in the opposite direction. A motor inside the base creates the movement, and the base also serves as a display for the product. Seen from above, a sun appears to spin with the brand mark at its center. Black, silver and gold refer to the clear night sky of the valley.
Azur Millesime Wine Packaging by Ximena Ureta was featured as a creative illustration of communication design by the A' Design Award & Competition. Azur Millesime Wine Packaging was awarded the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade that recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
