Ideamix Lab
Ideamix Lab is a packaging design for a fruit tea beverage series. The series includes three flavors: strawberry black tea, mango jasmine green tea, and green plum green tea. Each flavor is marked by a distinct color, so the three types can be easily distinguished. The front of each container shows geometric fruit graphics that indicate the flavor and carry the brand identity. The drinks contain no additives and no sugar. Each container measures 65 mm in width, 65 mm in depth and 115 mm in height.
Ideamix Lab Drink Packaging by Qichao An has been recognized as an innovative representation of communication design by the A' Design Awards. Ideamix Lab Drink Packaging won the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design prize which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
