Yellow Crane Tower
This is a drinking natural spring water produced by the Yellow Crane Tower. The designer uses the method of drawing characters to break the boundary between text and graphics, integrating the 3500 year old culture of Wuhan into the three characters of Yellow Crane Tower, continuously strengthening the brand and urban context. The bottle cap design inspiration comes from the crane driving immortal in White Cloud Yellow Crane, conveying the immortal charm of the Yellow Crane Tower.
Yellow Crane Tower Water Packaging by Jin Zhang was highlighted as a creative representation of communication design by the A' Design Award. Yellow Crane Tower Water Packaging received the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
