Challenger
Challenger is a packaging design for a pair of spirits bottles. The design draws on two classic Chinese mythological stories, Nezha in the Dragon Palace and Wukong in the Heavenly Palace, and conveys a spirit of daring to challenge. The bottles are orange and blue and carry themed illustrations. The box is dark blue with gold rims, and elements representing Wukong and Nezha are printed on the front with embossing and gold stamping. The box opens as a double door at an oblique angle of 60 degrees and then stands upright on a flat surface.
Challenger Alcoholic Beverage Packaging by Wu Yao has been featured as an exceptional example of communication design by the A' Design Award & Competition. Challenger Alcoholic Beverage Packaging received the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design award that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
