JO-CHU
Naorai created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shide" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, Nosigner traced the shape of a water-filled balloon created by surface tension and connoted the moment when purified water droplets drop.
JO-CHU Sake Bottle by Eisuke Tachikawa has been highlighted as an innovative example of communication design by the A' Design Awards. JO-CHU Sake Bottle received the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
