The Ancient Mexicans
The Ancient Mexicans is a graphic identity for a permanent exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Monterrey, Mexico. The identity is based on the concept of constellations. A grid of points was placed over images of selected exhibition pieces, and squares and their variations were used to create pictograms for each culture and theme. The pictograms are reflected and repeated to form patterns that work as modules and adapt to each application. Information design within the exhibition supports the visitor experience.
The Ancient Mexicans Exhibition Identity by Udem Universidad de Monterrey was featured as an innovative representation of communication design by the A' Design Award. The Ancient Mexicans Exhibition Identity earned the Silver A' Design Award in Cultural Heritage and Culture Industry Design in 2024. The A' Cultural Heritage and Culture Industry Design Award is a juried, academic and highly prestigious design award that rewards exceptional design of cultural heritage projects, cultural conversation, preservation, restoration and protection projects, heritage architecture and more.
