Eastroc Amla Juice
Eastroc Amla Juice is a packaging design for a fruit juice drink. The packaging is dominated by a soft green tone that reflects the natural color of the amla fruit and suggests the palate cleansing and digestive benefits of the drink. Three dots are arranged in a continuous lace pattern on the bottleneck and on the carton to extend the visual presence on the shelf. Enlarged images of amla fruits are staggered across the label to draw attention and to indicate the high juice content. The juice is filled into a cylindrical PET bottle with a full label printed with eco-friendly ink.
Eastroc Amla Juice Beverage Packaging by Jianchao Chen has been featured as an outstanding representation of communication design by the A' Design Award & Competition. Eastroc Amla Juice Beverage Packaging earned the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
