Dou Xiaojiu
Dou Xiaojiu's Story is a small bottle liquor brand developed for white-collar workers in China's first tier cities. As a cultural and creative liquor brand, it features the concept of cartoon and blind box, which tells the story of white collar workers through cartoons on the bottle body, resonating with consumers. Dou Xiaojiu has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.
Dou Xiaojiu Package Design by Beijing Forestry University was highlighted as an innovative example of communication design by the A' Design Award. Dou Xiaojiu Package Design earned the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design award which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
