Long Xi
Long Xi is a packaging design for incense sticks. An aluminum-coated film bag encases a wooden box, creating a contrast between the two materials. The wooden box uses a curved sliding structure and layered cotton paper labels in place of conventional plastic seals. Inside, the contents are stacked, and a sponge-padded cardboard layer protects them during transport while carrying brand information. An accessory box with a handle sits at the bottom. Gold stamping and embossing reproduce dragon and bronze patterns from ancient China.
Long Xi Incense Stick Packaging by Menghao Zeng was recognized as a creative illustration of communication design by the A' Design Award. Long Xi Incense Stick Packaging received the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a highly prestigious, international, juried design recognition program that celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
