Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
New Visual Direction of Qwale Brand Identity

Ruiqi Sun Brand Identity Graphic

New Visual Direction of Qwale

The New Visual Direction of Qwale has transformed the landscape of fintech branding, prioritizing an intuitive UI, UX design for the Qwale app alongside a strategic logo redesign. Through extensive user research and collaborative efforts, Qwale has emerged as a modern, user-centric player in the industry. The revamped logo encapsulates Qwale's innovative ethos and dedication to financial empowerment, marking a significant evolution in its identity.

New Visual Direction of Qwale Brand Identity by Ruiqi Sun has been highlighted as an outstanding illustration of communication design by the A' Design Award & Competition. New Visual Direction of Qwale Brand Identity was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design award which honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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Design Interview of the Day

Design Interview of the DaySpecial CoverageSaturday, 7 November 2026

Design Interview of the Day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about the design processes of great designers.

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