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Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Pepsi Super Bowl LVII Alumitek Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Pepsi Super Bowl LVII Alumitek

Pepsi Super Bowl LVII Alumitek is a limited edition beverage bottle created for a major football event hosted in Phoenix, Arizona. The design draws inspiration from the surrounding desert landscape, known for its vast sky and distinctive flora and fauna. A vibrant gradient moves from black to purple to orange, recalling an Arizona sunrise. Printing capabilities were pushed to build a sense of depth. Silhouetted icons are placed across the desert scene of cacti and bushes, paying homage to local wildlife such as coyotes, snakes and birds.

Pepsi Super Bowl LVII Alumitek Beverage Packaging by PepsiCo Design and Innovation was featured as a creative representation of communication design by the A' Design Award & Competition. Pepsi Super Bowl LVII Alumitek Beverage Packaging received the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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Design Interview of the Day

Design Interview of the DaySpecial CoverageSaturday, 7 November 2026

Design Interview of the Day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about the design processes of great designers.

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