72°Xiangyu the Conqueror Liquor
72 Xiangyu The Conqueror Liquor is a bottle package created for a Chinese baijiu. The bottle is shaped like a tripod, a form that represents dignity and power in Chinese history and culture. The crown of the bottle is modeled on the ox head of Emperor Yan Shennong, a symbol of wisdom and courage. Black is the main color, with gold, bronze and red accents that create a visual contrast. The curved symbols related to the tripod are embossed. The colored areas have a glossy finish, while the black areas are matte. The package is intended for banquets and for gifting.
72°Xiangyu the Conqueror Liquor Chinese Baijiu by HUBEI SHIHUA LIQUOR CO.,LTD was featured as a grand representation of communication design by the A' Design Awards. 72°Xiangyu the Conqueror Liquor Chinese Baijiu received the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design accolade that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
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