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Musee Beijing Flagship Store Retail Design

Musee Beijing Flagship Store

Musee Beijing Flagship Store is a retail interior for a fashion brand, located in Wukesong Mall in Beijing, China. The store occupies 156 square meters and has a ceiling height of 4.2 meters. A continuous wood band framework forms the main structure and carries a modular loop system that displays handbags and jewelry. Three-dimensional printed woven textures and stainless steel art walls are set within the wood framework. The recycled loop concept reflects the brand focus on pre-owned luxury goods and on sustainability.

Musee Beijing Flagship Store Retail Design by Mo Zheng has been featured as a grand example of architectural design by the A' Design Award. Musee Beijing Flagship Store Retail Design received the Silver A' Design Award in Interior Space and Exhibition Design in 2024. The A' Interior Space, Retail and Exhibition Design Award is an international, jury-voted, fair and ethical design recognition program that celebrates excellent design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

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