Xuannao Master Cha
Xuannao Master Cha is a brand identity created for a Chinese sparkling tea brand. The logo shows a panda practicing Chinese Qi Gong beneath the character for Qi, written in bright orange calligraphy. The panda figure, named Da Qi Xia, has a dignified expression and suggests heroism and a lively spirit. These qualities are linked to the bubbles in the tea. The calligraphy and the panda root the brand in Eastern culture and make the drink familiar to local consumers. The logo has no fixed size, so its poses and scale can be adapted to each application.
Xuannao Master Cha Brand Identity by Menghao Zeng was identified as an innovative example of communication design by the A' Design Awards. Xuannao Master Cha Brand Identity was awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design recognition program that recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
