Fruit Bar
Fruit Bar is a packaging design for a range of natural snack bars. The snacks are made from nuts, fruits and seeds, without artificial additives. Each variety, including apricot, figs, plum, dates and multifruit, is presented in a pack measuring 140 by 130 millimetres. Bright gradients in purple, orange, green, blue and red separate the varieties on the shelf. Illustrated characters represent each fruit and express energy and joy. An individual logo was created for each product to support quick recognition and give the brand a friendly image.
Fruit Bar Snack Packaging by Olha Takhtarova was selected as an innovative representation of communication design by the A' Design Award. Fruit Bar Snack Packaging earned the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design recognition program that recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
