Reusable
Reusable is a foldable cup designed for drinks consumed away from home. The cup collapses into a compact form that fits in a pocket or a bag. Reusable is made from food-grade silicone and BPA-free plastic, shaped by injection molding. The cup holds 250 ml and measures 87 mm in width and 122 mm in height. To open the cup, the top rim is pulled up until it locks in place. To close the cup, the rim is pushed down until it folds flat. Reusable offers an alternative to disposable cups and helps reduce waste.
Reusable Foldable Cup by Kalina Gotseva was identified as a grand illustration of industrial design by the A' Design Award & Competition. Reusable Foldable Cup won the Iron A' Design Award in Sustainable Products, Projects and Green Design in 2025. The A' Sustainable Products, Projects and Green Design Award is a juried, academic and highly prestigious design accolade that celebrates exceptional design of sustainable projects, environment friendly designs, recycled, upcycled, bio-degradable products, Energy-Efficient appliances and more.
