Langjiu Estate San Pin Festival

Langjiu Estate San Pin Festival is a packaging design for baijiu, a Chinese distilled spirit. The set holds two conceptual products, based on the themes of the day of the estate and the night of the estate. The outer box also works as a three-dimensional paper carving lamp, and illustrations of the estate scenery surround the lamp. When lit, the lamp recalls the night light show held at the estate. The packaging presents a miniature panoramic view of the estate, and it offers a commemorative object rather than a focus on the drink alone.

Langjiu Estate San Pin Festival Liquor Packaging by Wei Li was recognized as an exceptional example of communication design by the A' Design Award. Langjiu Estate San Pin Festival Liquor Packaging won the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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