Nexus
At a center position inside the highest building in Austria, Vienna's DC Tower, Responsive Spaces created a brand space to experience the values of the tower: The Nexus presents a place to rest, connect and reconnect. This media installation uses digital information, sound, and light to take visitors on a visually charged journey and emotionally connect them to the soul of the building. An additional touch interface allows guests to explore everything on their own. While the digital content is shown, color coded and time synchronized light patterns flood the room.
Nexus Spatial Brand Experience by Responsive Spaces has been highlighted as an innovative example of communication design by the A' Design Award. Nexus Spatial Brand Experience received the Iron A' Design Award in Interface, Interaction and User Experience Design in 2025. The A' Interface, Interaction and User Experience Design Award is an international, jury-voted, fair and ethical design prize which celebrates exceptional design of websites, mobile applications, software interfaces, game interfaces, wearable interfaces, virtual reality interfaces, augmented reality interfaces, dashboard designs and more.
