Magazine of Design

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Infinite Borders Reshape The Three Kingdoms Brand

TzuYin Weng Reshape The Three Kingdoms Brand Graphic

Infinite Borders

Infinite Borders is a brand identity for a strategy game set in the Three Kingdoms era. The brand graphic is derived from the pictographic characters of the name and from the grid square impression of strategy game play. Black, red and white, colors popular in the Han Dynasty, are used as the primary colors. Flat calligraphic brushstrokes serve as auxiliary elements. Modern typography completes a systematic and flat visual system. The design is applied to digital posters, user interface screens and printed items, and it can be extended across channels while keeping visual consistency.

Infinite Borders Reshape The Three Kingdoms Brand by TzuYin Weng has been identified as an innovative example of communication design by the A' Design Awards. Infinite Borders Reshape The Three Kingdoms Brand earned the Golden A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design competition that honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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