Luna Alpina
Arman Auzhanov, designer from Kazakhstan, created a complete vodka project for premium sector. He used images of Moon and Space as a clear semantic code based on modern technology materials. The positioning is based by two USP: emotional (vodka is produced in accordance with the phases of the Moon) and rational (it is cleaned using Moonstone filtration). The personal shaped bottle has debossing as lunar craters. For the label he used material with microcrystals making the dynamic image of the starry sky, and Lens Fresnel for the image of the Moon. Futuristic gift packaging completes the image.
Luna Alpina Packaging by Arman Auzhanov has been selected as a grand illustration of communication design by the A' Design Award. Luna Alpina Packaging received the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a highly prestigious international design recognition program which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
