Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Jorakay Pavilion 2024 Trade Fair and Exhibition

Nontawat Charoenchasri Trade Fair and Exhibition Trade Show

Jorakay Pavilion 2024

Jorakay Pavilion 2024 drew inspiration from the grid pattern of a crocodile's belly, resulting in an abstract design that reflected the brand's architectural direction. Visitors could enter from all sides, with products displayed in a gallery-like setting, accompanied by LED screens, lighting, and music. This approach offered a different way of presenting products while supporting the brand's image. The green pavilion, representing Jorakay's products, provided an immersive experience that brought together architectural design and spatial storytelling.

Jorakay Pavilion 2024 Trade Fair and Exhibition by Nontawat Charoenchasri was highlighted as a grand illustration of architectural design by the A' Design Awards. Jorakay Pavilion 2024 Trade Fair and Exhibition received the Golden A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design in 2025. The A' Trade Show Architecture, Interiors, and Exhibit Design Award is an international, juried, academic and meritocratic design competition that celebrates outstanding design of trade show interiors, exhibits, booths, pavilions, showrooms, kiosks, installations, Pop-Ups, displays and more.

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Design Interview of the DaySpecial CoverageSaturday, 7 November 2026

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