Vegetable Box
The design reimagines vegetables as art born from the soil, engaging the senses through their appearance and aroma. The motif, inspired by the sun, mirrors a cross-section of a carrot, symbolizing the connection between giver and receiver. This design presents familiar vegetables in a novel and creative way. Labels are crafted from materials that preserve the packaging's integrity, allowing for reuse after gifting. This thoughtful approach enhances the perceived value of the vegetables, making them more meaningful as gifts and deepening the experience for both giver and recipient.
Vegetable Box Packaging by Kikumi Yoshida was identified as an outstanding example of communication design by the A' Design Award & Competition. Vegetable Box Packaging won the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, meritocratic, just and fair design award which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
