Grandpa Gui
Grandpa Gui is a tea packaging design created for a herbal tea brand. The packaging is made of matte special paper, printed with Pantone colors and finished with embossing. Illustrations of the herbs and flowers contained in the tea are shown on the surface. A light color palette reflects the light character of the product. The structure improves the traditional airplane box and is combined with a traditional Chinese winding form. The winding method keeps production costs low and gives the package a distinct appearance.
Grandpa Gui Tea Packaging by Jinxin Liu was featured as an innovative illustration of communication design by the A' Design Awards. Grandpa Gui Tea Packaging was awarded the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition that rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
