Snack
The Snack packaging rebranding transforms the visual identity of Haochidian, a well established Chinese snack brand. The design emphasizes a modern, playful approach with bold typography, a smile icon symbolizing joy, and floating visuals that highlight the crispy texture. Unique color palettes differentiate each flavor for easy recognition and strong shelf appeal. Embossed details and spot UV printing add a tactile, premium touch, enhancing consumer engagement. Balancing tradition and modernity, the packaging appeals to both loyal and younger consumers.
Snack Packaging by Kazuo Fukushima has been highlighted as an exceptional illustration of communication design by the A' Design Awards. Snack Packaging was awarded the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a highly prestigious, international, juried design prize which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
