Viewpoints
Viewpoints is the visual identity of a street furniture design exhibition held in Tainan. The identity connects the 400 year history of Tainan with contemporary culture and alleyway life. Hand drawn illustrations and simple pen style outlines show people, objects and spaces in daily interaction. The color palette is taken from local architecture, including red brick, pale yellow walls and warm accent tones. The design is applied to posters, guidebooks, signage, social media and digital installations, and each format is adjusted to keep the presentation consistent.
Viewpoints Exhibition Visual Identity by ChungSheng Chen was highlighted as an exceptional representation of communication design by the A' Design Award & Competition. Viewpoints Exhibition Visual Identity won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design competition that celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
