Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Cheetos Cheesy Verse 2024 Immersive Experience

PepsiCo Design and Innovation Immersive Experience Interior

Cheetos Cheesy Verse 2024

Cheetos Cheesy Verse 2024 is an immersive exhibition experience created in Mexico City. The third edition of the project opened in July 2024 and was presented by the brand character Chester Cheetah. The design invites visitors to explore ten separate experiences, each linked to a different Cheetos snack, including Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs and Popcorn. Every space has its own theme and character. Entertainment, fashion and food are the three central themes of the whole design.

Cheetos Cheesy Verse 2024 Immersive Experience by PepsiCo Design and Innovation was featured as a creative representation of architectural design by the A' Design Award & Competition. Cheetos Cheesy Verse 2024 Immersive Experience won the Iron A' Design Award in Interior Space and Exhibition Design in 2025. The A' Interior Space, Retail and Exhibition Design Award is a highly prestigious international design competition which honors exceptional design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

Learn more about Cheetos Cheesy Verse 2024 Immersive Experience

 
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Designer of the Day

Designer of the DaySpecial CoverageSaturday, 7 November 2026

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Good design deserves great recognition. Everyday, we are pleased to feature amazing designers who create original and innovative designs, amazing architecture, stylish fashion and creative graphics. Today, we are presenting you one of the World’s greatest designers. Checkout an award-winning design portfolio today and get your daily design inspiration.

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