Yumyum
YumYum is a packaging design for sausage rolls sold in Nigeria. The design draws inspiration from the colorful and busy markets of the country. Bright colors are used across the pack, including an intense yellow for the logotype. Bold, oversized typography is applied to the slim package, so the name stays visible. A window in the packaging shows the snack inside. The packaging is intended for people who move quickly through the day and look for a simple food option.
Yumyum Visual Identity Rdesign by PepsiCo Design and Innovation was identified as an outstanding representation of communication design by the A' Design Awards. Yumyum Visual Identity Rdesign earned the Iron A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
