KaiGua
Kaigua is a packaging design for hanging ear tea bags. The outer box is a simple lock box measuring 115 by 120 by 35 millimeters, sized for single-handed use and for travel. The front carries a pink spot color and hot stamped Chinese characters. Flavor and product information is applied with adhesive stickers, which reduces printed material and packaging waste. Inside, sealed aluminum foil bags of 100 by 120 millimeters keep the tea fresh. Five symbols from the I Ching match five tea flavors, and an interpretation is printed on the back of each bag.
KaiGua Hanging Ear Tea Bag Packaging by Menghao Zeng was identified as an innovative example of communication design by the A' Design Award. KaiGua Hanging Ear Tea Bag Packaging won the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a highly prestigious, international, juried design recognition program that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
