Daity
The design is created in a modern and vibrant pop-art style. The use of sharp, summer-inspired colors combined with large, legible typography is a key feature of this design, ensuring quick information delivery to the audience. The selected colors are based on the flavors of the products, creating visual appeal for children, a sense of fun for teenagers, and conveying quality and health for adults.
Daity Fruity Ice Lolly by Mohsen Koofiani was identified as an innovative example of communication design by the A' Design Awards. Daity Fruity Ice Lolly received the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
