Woosmell
Woosmell is a reusable packaging design created for a fragrance brand. The outer bag is shaped like a lunch bag and is made of Tyvek, a durable synthetic paper. The bag can be carried as a daily accessory after the product is opened, so the packaging is not discarded. Each set includes a cork diffuser ball that is attached to the neck of the fragrance bottle. A cotton wick inside the cork ball transfers the liquid and releases a gentle scent without a flame. The design connects fragrance with practical everyday use.
Woosmell Sustainable Packaging by Sun Wang has been recognized as an exceptional representation of communication design by the A' Design Award. Woosmell Sustainable Packaging was awarded the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design award which honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
