Guijiu 20
Guijiu 20 is packaging for a Chinese baijiu spirit. The bottle joins a round top with a square body, a form linked to traditional ideas of harmony. Relief patterns of butterflies, phoenixes, birds and fish are drawn from the traditional motifs of ethnic groups in Guizhou, China. Annual ring lines and terrace lines refer to ageing and to the local landscape. The bottle is made of high-transparency glass with a metallic cap, and a surface treatment gives the glass a ceramic-like texture at a lower cost. The square body also improves grip.
Guijiu 20 Baijiu Packaging by Heijie He has been recognized as a grand illustration of communication design by the A' Design Awards. Guijiu 20 Baijiu Packaging won the Golden A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, meritocratic, just and fair design award that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
