CNY Design For The Year Of The Snake
Cny Design For The Year Of The Snake is a limited edition milk packaging label created for the Chinese Year of the Snake. The label is made of double layered transparent BOPP material. The top layer shows a geometric snake pattern that symbolizes good luck. A red triangular corner with a raised edge allows the top layer to be peeled back, revealing hidden blessings on themes such as love, wealth, career and exams. The peeling action turns drinking fresh milk into a small ritual. Localized hot stamping adds visual depth to the design.
CNY Design For The Year Of The Snake Milk Packaging by Li Huang was identified as a creative illustration of communication design by the A' Design Award & Competition. CNY Design For The Year Of The Snake Milk Packaging was awarded the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a highly prestigious international design accolade that recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
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